BSD Tangerang, Indonesia

Krismia Rohmanurfitria

Product Manager | Solution Specialist

Product Manager with 4+ years of experience turning geospatial and SaaS technology into client-centric products.

Abstract visualisation of geospatial signals, product metrics, and connected field operations

01 — About

Grounded in people and possibility.

I'm a Product Manager with a background bridging technical geospatial expertise (GIS, remote sensing) with product strategy. Over the past several years, I've led end-to-end product development for a real-time sales monitoring platform, working closely with engineering, UI/UX, data, and sales teams to ship features that matter to clients. My focus is on translating customer pain points into clear product requirements, driving measurable outcomes like feature adoption and NPS, and working closely with clients pre- and post-launch to ensure products deliver real value.

02 — Expertise

From insight to impact.

Product Strategy

Product Vision & RoadmappingPRD WritingMarket ResearchAgile Development

Stakeholder & Client Management

Cross-functional CollaborationClient-facing DemosPre-sales ConsultancySolution Design

Analytical

PythonPostgreSQLData-driven Decision Making

Domain Expertise

GIS/Geospatial TechnologyArcGIS/QGIS

03 — Experience

Product Manager & Solution Specialist

PT. Bhumi Varta Technology
BSD Tangerang · Aug 2023–Present

Product ownership

Own the product roadmap and coordinate cross-functional development across engineering, UI/UX, data, and sales.
Translate client and market needs into actionable PRDs, prioritised features, and measurable outcomes.
Drive feature adoption while helping reduce churn and improve NPS through an ongoing client feedback loop.

Client & solution ownership

Bridge clients and technical teams to align business needs with feasible product solutions.
Lead pre-sales consultancy, solution proposals, and client demos that make product value tangible.

04 — Selected work

Featured case studies.

Sales Monitoring & Territory Management Platform

LOKASI Targetin V1

Evolved a basic sales monitoring tool into a more complete platform for field teams and sales operations.

SKU Management

Centralised product catalogue management for clearer sales visibility.

Stockout Prediction

Surfaced inventory risks early to help teams protect availability.

Sales Territory Mapping

Visualised coverage and performance across sales territories.

Territory Settings

Enabled flexible territory setup aligned with operational structures.

Order Request

Streamlined field order submissions between sales and operations.

Impact

Landed Fastcon as the first client and generated interest across the FMCG pipeline, including Ichitan, AICE, Simbadda, and Unilever.

Platform Revamp for Scalability

LOKASI Targetin V2

Built on V1's traction by rethinking the platform architecture and experience for broader, repeatable use.

Impact

Redesigned for scalability beyond FMCG and F&B—opening the platform to retail, surveying, and other field-worker use cases.

05 — Education

Technical roots.

Associate Degree, Remote Sensing & Geographic Information System

Universitas Gadjah Mada · 2017–2020

Graduated with High Honor, GPA 3.58/4.00

06 — Contact

Let's build something useful.

Have a product challenge, a client need, or a team looking for a thoughtful product partner? I'd love to connect.

Email Krismia ↗LinkedIn (coming soon)

krismiayaya@gmail.com