BSD Tangerang, Indonesia

Product Manager | Product Owner | Solution Specialist | Business Analyst

Krismia Rohma

I turn complex field operations, geospatial data, and client needs into products people choose to use.

View selected work ↓
Connected geospatial product ecosystem showing a SaaS dashboard, mobile field application, product analytics, and location intelligenceCartoon portrait of Krismia Rohma

3+

years across product, geospatial & SaaS

6 months

product ownership from concept to client launch

B2B

solution design, demos & stakeholder partnership

01 — Profile

Product thinking, with technical depth.

I am a Product Manager who bridges technical geospatial expertise—GIS and remote sensing—with product strategy. I lead end-to-end development for a real-time sales monitoring platform, partnering with engineering, UI/UX, data, and sales to ship products that solve genuine client problems. My work starts with customer pain points and turns them into clear requirements, prioritised decisions, and product experiences that support adoption, retention, and lasting client value.

What I bring to a team

  • Translate ambiguous client needs into clear product direction
  • Align engineering, design, data, sales, and clients around one outcome
  • Bring a technical GIS lens to commercial SaaS opportunities

02 — Expertise

From insight to impact.

Product Strategy

Product Vision & RoadmappingPRD WritingMarket ResearchAgile Development

Stakeholder & Client Management

Cross-functional CollaborationClient-facing DemosPre-sales ConsultancySolution Design

Analytical

PythonPostgreSQLData-driven Decision Making

Domain Expertise

GIS/Geospatial TechnologyArcGIS/QGIS

03 — Experience

Product Manager & Solution Specialist

PT. Bhumi Varta Technology
BSD Tangerang · Aug 2023–Aug 2026

Product ownership

  • Own the product roadmap and coordinate cross-functional development across engineering, UI/UX, data, and sales.
  • Translate client and market needs into actionable PRDs, prioritised features, and measurable outcomes.
  • Drive feature adoption while helping reduce churn and improve NPS through an ongoing client feedback loop.

Client & solution ownership

  • Bridge clients and technical teams to align business needs with feasible product solutions.
  • Lead pre-sales consultancy, solution proposals, and client demos that make product value tangible.

Leadership endorsement

Recommended by my CTO.

Written in August 2026. Krismia reported directly to Azby Luthfan for close to two years while taking ownership of Targetin and leading its V2 release.

“The most significant thing she delivered was Targetin v2, the full revamp of the product, which was released this year.”

Azby Luthfan

CTO, Bvarta · August 2026

04 — Selected work

Products built around real field needs.

A snapshot of how I turn client context, operational complexity, and cross-functional delivery into product direction.

01

Sales Monitoring & Territory Management Platform

LOKASI Targetin V1

Evolved a basic sales monitoring tool into a more complete platform for field teams and sales operations.

SKU Management

Centralised product catalogue management for clearer sales visibility.

Stockout Prediction

Surfaced inventory risks early to help teams protect availability.

Sales Territory Mapping

Visualised coverage and performance across sales territories.

Territory Settings

Enabled flexible territory setup aligned with operational structures.

Order Request

Streamlined field order submissions between sales and operations.

Business signal

Landed Fastcon as the first client and generated interest across the FMCG pipeline, including Ichitan, AICE, Simbadda, and Unilever.

Product gallery

From operations desk to field execution

Selected screens from the web platform and mobile field workflow. Scroll sideways or open any image at full size.

Mobile field workflow

The visit journey, designed for teams working on the move.

Tap a device to explore ↗
LOKASI Targetin · Field App
One connected flow from store context to order capture.

Explore every mobile screen

02

Platform Revamp for Scalability

LOKASI Targetin V2

Built on V1's traction by rethinking the platform architecture and experience for broader, repeatable use.

Business signal

Redesigned for scalability beyond FMCG and F&B—opening the platform to retail, surveying, and other field-worker use cases.

Product gallery

From operations desk to field execution

Selected screens from the web platform and mobile field workflow. Scroll sideways or open any image at full size.

Mobile field workflow

The visit journey, designed for teams working on the move.

Tap a device to explore ↗
LOKASI Targetin · Field App
One connected flow from store context to order capture.

Explore every mobile screen

05 — Education

Technical roots.

Associate Degree, Remote Sensing & Geographic Information System

Universitas Gadjah Mada · 2017–2020

Graduated with High Honor, GPA 3.58/4.00

06 — Contact

Let's build products people value.

I'm open to product, solution, and cross-functional opportunities where customer insight can drive meaningful outcomes.

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krismiayaya@gmail.com

© 2026 Krismia Rohma. Built with intention.